The Entire SEO Industry is Wrong about Panda
In 2011 Google rolled out an algorithm called “Panda” which was designed to identify low-quality or “thin content” sites. Sites that got hit with it lost roughly 80% of their traffic, so it was pretty devastating. At the time, lots of people did analyses of it, and the most common denominator was that many of […]
Configure All-in-One SEO Properly
All-in-One SEO is a WordPress plugin that has been around *forever*. We used to use it back in the day before Yoast got big (in fact, we can remember when it had dashes in its name ;-). Now that Joost retired and sold Yoast to someone else , our expectation is that the product likely […]
Website Redesign Considerations for SEO and PPC
Many of my clients tend to start out an engagement by making various website changes, and often they are even already in the middle of, or about to embark on, a complete website redesign. There are numerous articles and books about how to optimize website designs, but for SEO and Paid Search, there seem to […]